Banning Alcohol Promotions Doesn’t Reduce Alcoholism

A Scottish law that prohibited liquor retailers from offering lower per-bottle prices to customers who bought larger quantities has not succeeded in reducing alcohol-related hospitalizations or deaths, a study has found.

In the past, some research has concluded that increasing the overall price of alcohol tends to lower alcohol-related hospitalizations and deaths.

The Scottish law (the 2011 Alcohol Act) didn’t raise the overall price of liquor, but it said that retailers couldn’t offer volume discounts (e.g., they couldn’t sell a six-pack of beer for less than the cost of six bottles bought individually). The law also required age verification of customers and limited alcohol promotions to one specific area of the store.

However, the law had no measurable impact on alcohol-related hospitalizations or deaths in the three years following its implementation, according to the study, which was published in the journal Addiction.

Click here to read the full study.